SEO (search Engine optimization) is the process that helps the search engine understand the website’s content. It makes it easy for the buyer to find the products or service related to your business, it helps the website to rank higher in search results.
Search engine optimization (SEO) uses complex algorithms in ranking websites, which helps the user to find products as well as to stay on track with your content.
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IMPORTANCE OF SEO:
- Brand recognition: It brings awareness among people when they see your website on the search result.
- Minimum cost: It is a strategy of SEO that it provides return on investments.
- ROI: It improves the digital marketing.
- Competitive strength: Can attract more customers by getting ranked higher than your competitors and can also gain market edge.