With its promise of spontaneity and authenticity, BeReal is one of the newest social networking networks that has drawn a lot of attention recently. BeReal is centered on enabling people to share unedited, “real” moments from their everyday lives, in contrast to sites like Instagram or TikTok, which are frequently linked to highly curated and polished content. BeReal offers both intriguing prospects and certain difficulties as companies and marketers search innovative methods to interact with new audiences. However, is it wise to spend money on BeReal marketing? Here is a summary of the benefits, drawbacks, and things to think about when incorporating BeReal into your marketing plan.
BeReal: What is it?
BeReal is a photo-sharing app that was introduced in 2020. It notifies users once a day at a random time, encouraging them to take a picture and share it. Within a two-minute window, users are urged to upload both a front-facing and rear-facing photo. BeReal’s style encourages users to share “real” and unfiltered moments, in contrast to other platforms where users can publish highly edited, polished content.
Benefits of BeReal Marketing Investments:
1. Reach Younger Audiences with Gen Z:
- BeReal has become very popular with younger audiences, especially Gen Z. Platforms that emphasize true self-expression are valued by this group, which yearns for authenticity. Brands may connect with this demographic in a more casual and relatable setting by interacting with BeReal.
2. Possibility of Viral Events:
- BeReal’s impromptu nature allows for viral moments, particularly if companies capitalize on trends or provide relatable content that appeals to viewers. Content spreads easily among friends and followers since BeReal’s format promotes engagement.
- Real-time connection: Your brand will appear timely and relevant on the platform if you interact with events, trends, or cultural moments in real-time.
Drawbacks of BeReal Marketing Investments
1. Fewer Possibilities for Advertising:
- BeReal does not provide extensive opportunities for paid advertising, in contrast to other platforms such as Facebook or Instagram. As of right now, the app does not have sponsored posts, advertisements, or influencer-driven campaigns built in, which restricts the ways in which companies can advertise to users.
- Only organic content: Companies need to concentrate on organic marketing tactics, which could not have the same level of reach or targeting accuracy as paid advertising on other channels.
2. Long-Term Investing Is Still Uncertain
- Since BeReal is still a young platform, its long-term viability is uncertain. Given how quickly social media trends can change, there’s a potential that the app’s user base won’t increase as anticipated or that its popularity would decline.
- Platform longevity: BeReal is still in its infancy as compared to Facebook, Instagram, or TikTok. Putting a lot of money into a platform that could not last could be a waste of marketing funds.
CONCLUSION:
BeReal presents an intriguing option for companies looking to engage with younger, authenticity-seeking audiences, even though it might not be appropriate for every brand. BeReal might be a useful supplement to any marketing plan for companies that value spontaneity, openness, and real-time communication. Before making large investments, it’s crucial to thoroughly assess how BeReal aligns with your overall marketing objectives and brand identity because of its restricted advertising alternatives and dynamic nature. The platform may present even more opportunities for innovative and genuine marketing as it develops and expands.