Although both content generation and curation are crucial tactics for developing a strong online presence, they are separate activities with different objectives and methods. Below is an explanation of each:
1. CONTENT CREATION:
Content Creation Types:
Posts on Blogs
Videos (such as those on YouTube, TikTok, and Reels)
Infographics
Podcasts
Posts on social media (such as unique photos or narratives)
Electronic books or white papers
Online courses and webinars
Benefits of Content Production:
Brand Authority: Producing original material demonstrates your knowledge and position as a thought leader in your field.
Control: You have complete authority over the content’s quality, tone, and message.
Exclusivity: Your audience can get something special from your original material that they won’t find anywhere else.
Long-term Value: Well-written material that appeals to your readers can continue to generate traffic and interaction long after it has been released.
Challenges:
effort-consuming: It can require resources and effort to produce original material, particularly high-quality articles.
Resource-intensive: Needs a group of people or equipment for production, editing, design, writing, and research.
2. CONTENT CURATION:
Content Curation Types:
Distributing Articles or Blog Posts
Distributing Case Studies, Industry Reports, or News Articles
Social media posts (reposting pertinent material from brands or other producers)
Newsletters (including a carefully selected list of helpful resources)
Posts that summarize (for example, “Top 10 Marketing Resources This Week”)
Benefits of material Curation:
Time Saving: By curating material, you may offer value without starting from zero.
Creates Thought Leadership:
You establish yourself as an authority who understands what is worthwhile and pertinent in your field by choosing top-notch information to share.
Engagement:
Disseminating pertinent content from external parties helps promote cooperation and community involvement.
Variety: Your blog or social media feed might benefit from the range of voices and viewpoints that curated material delivers.
Challenges:
Dependency on Others: You have less control over the content or message because you are depending on outside sources.
Absence of Originality: If your brand is over-curated and lacks sufficient original content, it may come out as less distinctive or authoritative.
Citing Sources: Curation necessitates giving due credit to the original inventors, which is occasionally forgotten.
When to Use Curation vs. Creation of Content
Both tactics can be quite successful, and the optimal method for a social media strategy or content marketing plan is frequently a well-balanced combination of the two.
When to Use Content Creation?
Establishing authority and expertise is your goal.
You’re sharing exclusive knowledge or distinctive viewpoints.
You must have a unique voice as you develop your brand identification.
For a particular campaign or product launch, you want unique material.
When to use content curation?
Without burning out, you want to continue producing content consistently.
Sharing a range of opinions or content that is pertinent to the community will help you increase engagement.
You want to establish yourself as the authority on the most recent developments and trends in the field.
By collaborating with or giving credit to other people in your business, you hope to increase the reach of your material.
CONCLUSION:
A digital marketing toolkit should include both content generation and curation. While content curation enables you to keep a steady stream of pertinent content, interact with your audience, and establish yourself as a reliable source, content production enables you to express your brand’s voice, establish authority, and provide long-term value. You can make the most of your content strategy and maintain an informed, engaged, and devoted audience by knowing the advantages of each approach and knowing how to combine them successfully.